Privacy Notice for Bespoke Technology Labs Processes

Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data in relation to our businesses processes, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying upon to process your personal data where more than one ground has been set out in the table below or within our product-specific privacy notices.

Purpose/ActivityType of dataRetention periodLawful basis for processing including basis of legitimate interest
To register you as a new customer.(a) Identity
(b) Contact
While under contracted service.Performance of a contract with you
To process and deliver on orders including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
Six years for accounting purposes only.(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us)
(c) Necessary for accounting and tax purposes.
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
While under contracted service.(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in potential prize draws, competitions or to complete a survey.(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
While under contracted service.(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).(a) Identity
(b) Contact
(c) Technical
While under contracted service.

2 years following termination of contracted service (data is anonymised).
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
2 years.Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences.(a) Technical
(b) Usage
Indefinitely or until no longer useful (data is not directly identifying).Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you.(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
2 years or until consent is revoked/not renewed.Necessary for our legitimate interests (to develop our products/services and grow our business)

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